Tenet: Creating wealthy and requiting society
Spirit: Learning innovation and pursuing excellent
Style: Pursuing sincerity, precisenass, cooperation and high efficiency
Development strategies : Constructing a group with international competitive capacity
Management Idea: Being strict and cautious
Idea for Employing: Respecting and trusting, giving suitable work to every talent

Management Idea: Derected by the market, subsisting by quality and developing by technology
Quality Idea: Satisfying consumers is the best
Creation Idea: Confirming to the rules of supply and demand
Sales Idea: Getting credit standing from the production and developing them together
Market Idea: Adapting, creating and directing the market
Service Idea: Helping consumers get benefit and succeed